Manchester City’s New Partnership with Iconic Football Culture Brand Set to Bring in Big Bucks

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Redaction Willow Austin
Published on 2024-03-25 19:12:49

Manchester City has reached an agreement with CP Company to be their official clothing designer for the UEFA Champions League in the upcoming season.

The club has experienced significant revenue growth as they continue to establish themselves as a top club under the guidance of manager Pep Guardiola, marking the most successful era in their history.

Last year, the club announced record-breaking revenues of £712 million, largely attributed to their success in winning the Champions League, Premier League, and FA Cup, maintaining their position at the top of the Deloitte Football Money League.

Previously, Manchester City players were known for wearing clothing from DSquared2 on UEFA Champions League away trips. However, their eight-year deal with the brand is ending this summer, leading to a new partnership with CP Company for the upcoming season.

The Mirror’s Simon Mullock reports that the club is excited about the new collaboration and sees it as a positive sign for the club’s business operations. This partnership with CP Company will not impact their long-term kit deal with Puma, valued at £65 million annually.

CP Company, founded by Massimo Osti, the pioneering Italian designer known as the godfather of urban sportswear, is now the official clothing supplier for Manchester City in the UEFA Champions League.

On the field, Manchester City is gearing up for a crucial period of the season. Following the international break, they will face current Premier League leaders Arsenal at the Etihad Stadium, with the opportunity to climb to the top of the table with a victory.

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