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Published on 2024-03-07 13:05:00
Former Everton chief Keith Wyness believes that Manchester City can gain a significant international fanbase with a £10 million deal with Netflix. This deal, which involves a documentary about City’s treble-winning season, has the potential to elevate City’s global profile and challenge the dominance of Liverpool and Manchester United in the international market. The documentary is set to showcase the success of City’s season and feature key players like Jack Grealish.
According to Wyness, the value of the deal is not just about the £10 million fee but the opportunity it presents to expand City’s brand worldwide. The ability to reach fans around the globe is where the true benefit lies for City, as they aim to compete with Liverpool and United on a global scale. This strategic move could see City’s fanbase boom and help them establish their presence in markets outside of the UK.
Wyness highlighted the importance of storytelling and the captivating characters within City’s squad, which will make for compelling viewing for international audiences. While the £10 million may be appreciated, the real victory for City will come from connecting with fans overseas and solidifying their position as a global football powerhouse.
Ultimately, this deal represents a strategic move by City to enhance their international reach and challenge the established fanbases of Liverpool and Manchester United. By leveraging the power of storytelling and showcasing their success on a global platform like Netflix, City has the opportunity to attract a new wave of fans and continue to grow their influence in the football world.
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