Man City could use ‘Kardashians’ to blow rival away

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Published on 2024-03-07 19:00:00

Former Everton and Aston Villa CEO Keith Wyness criticized Manchester United for their lackluster social media presence compared to rival Manchester City’s groundbreaking deal with Netflix. In a recent episode of Football Insider’s Inside Track podcast, the 66-year-old, who has held leadership positions at top football clubs, pointed out the importance of clubs collaborating with celebrities like the Kardashians.

Manchester City recently announced a partnership with Netflix to release a documentary on their treble-winning season, reportedly selling the footage for around £10 million. This move follows a previous documentary series released with Amazon Prime in 2018, showcasing City’s efforts to expand their reach and popularity through streaming platforms.

Wyness believes that the rise of social media will require clubs to engage more with celebrities to stay relevant and attract followers. He suggested that clubs could surpass Manchester United, whose social media activity has been stagnant, by leveraging partnerships with influential figures like the Kardashians to drive shirt sales and sponsor engagement.

The growing influence of social media influencers in football commercial activities indicates a shift towards digital platforms and away from traditional broadcast channels. Wyness emphasized the need for clubs to adapt to this trend by working with celebrities to enhance their online presence and engage with fans in new and innovative ways.

In conclusion, the evolving landscape of media and entertainment in football presents opportunities for clubs to leverage celebrity partnerships and social media influencers to enhance their brand and generate revenue. Manchester City’s deal with Netflix and Wyness’s insights highlight the importance of staying ahead of the curve in the digital age of sports marketing.

Read Original article on Football Insider