Man City’s rivals will rush to match them after new ‘agreement’

Redaction Willow Austin with Kieran Maguire
Published on 2024-02-27 16:32:46

Finance expert Kieran Maguire believes that Manchester City and their City Football Group (CFG) network have set the standard for other clubs, particularly in the Premier League, to build their own multi-club organizations. In an exclusive interview with Football Insider, Maguire discussed the benefits of multi-club networks following City’s expansion into Turkey with Istanbul Basaksehir.

According to The Athletic, City’s owners announced a “football collaboration agreement” with Istanbul Basaksehir, making it the 12th club to have shares owned by CFG. CFG now holds majority stakes in clubs across five continents, demonstrating their global reach.

Maguire predicts that rival clubs and owners will seek to replicate CFG’s successful model. He describes CFG as the most intriguing and extensive multi-club network in world football, offering opportunities for clubs to share training methods, sports science utilization, and player movement among various clubs. Additionally, CFG can leverage these partnerships to secure potential shirt sponsorship deals across different countries and continents.

The model used by CFG allows them to target individual markets and build a global brand and network. Maguire expects this model to be continued by CFG and emulated by other owners looking to expand their global presence beyond football.

In conclusion, CFG’s success in building a multi-club network has set a template for other clubs to follow. By sharing resources, training methods, and sponsorship opportunities, CFG has established a successful model that other clubs will likely seek to replicate in the future.

Read Original article on Football Insider