Kieran Maguire drops ‘huge’ Haaland claim as Man City land £341m

Redaction Willow Austin with Kieran Maguire
Published on 2024-02-10 15:51:11

The commercial success of Manchester City has been significantly aided by the transformative impact of Erling Haaland on the club’s global fanbase. According to finance expert Kieran Maguire, the Norwegian striker has played a vital role in the club’s success through his influential shirt sales.

City’s triumph in the treble-winning season earned them the title of the most popular team in the United States in terms of viewing figures, as reported by The Athletic. This global appeal has contributed to City’s growing worldwide fanbase. The club’s upcoming tour to the United States in the summer is expected to further enhance their popularity and commercial success.

A remarkable revenue of £712 million was recorded in City’s 2022-23 accounts, with a significant portion of £341 million attributed to commercial revenue. Maguire emphasized the impact of City’s recent success and the personalities associated with the club, such as Pep Guardiola, Jack Grealish, and Erling Haaland, in amplifying their global support, particularly in the US and other markets.

Highlighting the commercial significance of Haaland’s global appeal, Maguire pointed out the surge in Haaland shirt sales worldwide, underscoring his influence on City’s commercial value. The striker’s entertaining performances on and off the pitch have contributed to this transformative impact.

In addition to Haaland’s influence, City’s success is also attributed to figures such as Guardiola and Grealish, along with the power of social media in amplifying the club’s global appeal. Overall, these factors have placed City in a strong position to become a formidable force in the global football market.

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