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Published on 2024-07-12 11:45:00
Manchester City has announced a new partnership with Italian fashion brand C.P. Company to provide fashionwear for their UEFA Champions League away trips starting next season. This marks the end of their long-standing agreement with Dsquared2, which had received mixed reviews for their unique outfits during away trips in previous seasons. Fans and commentators had criticized the cardigan and jeans combination worn by players during last season’s Champions League group stage.
The new partnership with C.P. Company will see exclusive fashionwear designed for Manchester City’s first team players, coaching staff, and executive management during UEFA Champions League away fixtures. C.P. Company will also support City in the Community’s Healthy Goals program by renovating three community and school pitches. The collaboration aims to embrace new trends and innovation in football culture, as expressed by Vice President Global Partnership Sales at City Football Group, Kaitlyn Beale, and President of C.P. Company, Lorenzo Osti.
The announcement of the partnership has been met with excitement and relief by those who were not fans of the Dsquared2 outfits. The new agreement promises a fresh and innovative approach to the fashionwear worn by Manchester City during their European trips and other fixtures. The partnership between Manchester City and C.P. Company is seen as a harmonious merging of visions that embrace the values of both entities while keeping their roots alive in football culture.
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