About the Programme
Ready to level up your game? This four-week, immersive summer experience places you at the heart of Manchester City—where global strategy, elite performance, and innovation converge.
This isn’t just a course in leadership and business; it’s a lived experience. From managing diverse, high-performing teams to understanding the dynamics behind multi-million-pound sponsorship deals, you’ll explore the real-world decisions that fuel success in the world’s fastest-growing sport.
Through hands-on workshops, exclusive sessions with industry leaders, live case studies, and unforgettable cultural experiences, you’ll develop the skills, mindset, and confidence to thrive in the global sports business landscape.
This is not a typical summer programme. It’s a backstage pass to where sport meets strategy, passion meets profit, and the future of football is being shaped.
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Programme Structure
Week 1 – Foundations of the Global Sports Industry
Begin your journey by examining how Manchester City leads both on and off the pitch. Explore how the club engages fans worldwide while remaining deeply connected to Manchester’s vibrant local community.
Week 2 – Cross-Cultural Leadership & Strategy
Step into the role of global sports leaders. Learn to navigate cultural differences, build high-performing international teams, and apply leadership strategies that succeed across borders.
Week 3 – Financial Management & Marketing
Go behind the scenes of football’s financial engine. From sponsorship strategy to global marketing campaigns, discover how clubs grow their brands and revenue streams. This week also includes a trip to London to explore iconic sporting and cultural landmarks such as Wimbledon and Hampton Court Palace.
Week 4 – Innovation, Legacy & the Future of Sport
What’s next for the beautiful game? Dive into emerging innovations including smart stadiums, e-sports, digital fan engagement, and data-driven strategy. Explore how football is evolving—and how you can help shape its future.
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Programme Details
• Programme Dates: 6 July 2026 – 31 July 2026
• Duration: 4 weeks
• Location: Manchester, UK
• Type: Residential & Non-Residential
• Division: Undergraduate
• Age Requirement: 18+
Tuition
• Early Bird Tuition: £4,455
• Optional Room & Board: £1,500
Apply Now
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Learning Outcomes
The Man City Undergraduate Summer Programme equips students to:
• Understand the leadership styles driving elite sports organisations such as Manchester City and City Football Group
• Analyse how global football clubs expand their reach through branding, sponsorship, and market strategy
• Develop cultural intelligence to manage international teams effectively
• Explore the future of sport, including technological innovation, ethical leadership, and social impact
• Strengthen strategic thinking, negotiation, collaboration, and problem-solving skills through real-world simulations
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Practical Experiences
Your summer experience includes exclusive access to:
• VIP tour of the iconic Etihad Stadium
• Behind-the-scenes visit to the City Football Academy, Manchester City’s state-of-the-art training facility
• Visit to the National Football Museum
• Travel to London, including visits to Wimbledon and Hampton Court Palace
• Community outreach initiatives with Manchester City’s charity, City in the Community
