Redaction Willow Austin with Kieran Maguire
Published on 2024-02-24 07:00:00
Despite new restrictions in the Premier League, Manchester City will continue their partnership with Etihad and Abu Dhabi companies. This decision is supported by finance expert Kieran Maguire, who believes that City can justify the value of commercial deals due to their status as ‘serial winners’.
The Premier League recently introduced stricter regulations on commercial and sponsorship deals involving parties connected to a club’s ownership group. Despite this, City’s deals with Abu Dhabi have remained under scrutiny, particularly the £68 million per season agreement with Etihad, which includes front-of-shirt sponsorship and stadium naming rights.
Maguire predicts that City will maintain their ‘core relationship’ with Abu Dhabi despite the new restrictions imposed by the top-flight clubs. He highlights that City’s success as a football club, particularly in the United States, has attracted diverse commercial partners and sponsors like Nissan and Nexen Tyres, which contribute to the growth of their revenue.
He also suggests that the association with Abu Dhabi is deeply rooted in City’s commercial strategy, indicating that the Etihad Stadium and front-of-shirt sponsorship are likely to continue for the foreseeable future.
In light of this development, Man City fans can expect continuity in their commercial partnerships with Etihad and Abu Dhabi companies, despite the regulatory changes in the Premier League. The club’s successful track record and global appeal are key factors driving their commercial partnerships and securing valuable sponsorships.
Read Original article on Football Insider
