Inside the matchday magic, Man City fans feel everything.

Every matchday at the Etihad Stadium attracts a huge crowd. In addition to the high energy level people bring to the stadium, there are also game rituals, attendance and engagement with the stadium. All from the three parts of the stadium experience, pre, in, and post game, informal and social digital interactions and networks with your fellow supporters help sustain the experience. This article seeks to capture the phenomenon of matchday social dynamics in the context of Man City.

On match days, the Etihad Stadium is your arena. It is a spectacular display of sound, passion and motion. This emotive atmosphere is a result of the people and of the actions that result. It is the pivot around which every pass, tackle, and goal is…