Redaction Simon Brett with Srinivas Sadhanand
Published on 2024-07-17 12:00:00
Alvaro Morata has expressed support for Rodri winning the Ballon d’Or, suggesting that the Manchester City player lacks marketing visibility. Despite not being nominated for the Premier League Player of the Season award, Rodri had an exceptional season, winning both the Premier League and the European Championship. Morata has even suggested creating an Instagram account to increase Rodri’s marketability and chances of winning the prestigious award.
Marketing has become increasingly important in determining Ballon d’Or winners, with social media playing a crucial role in perception. While Rodri’s on-field performances have been outstanding, his lack of marketing presence may be hindering his chances of winning the award dominated by attacking players. Morata’s suggestion to create an Instagram account for Rodri reflects the need for players to enhance their visibility beyond their performances on the pitch to garner recognition for their achievements.
Rodri’s success on the field, including his instrumental role in Spain’s Euro 2024 victory, highlights his credentials as a Ballon d’Or contender. However, the importance of marketing and social media engagement in shaping the perception of players cannot be ignored. While Rodri may prefer to let his performances speak for themselves, Morata’s proposal to boost his marketability underscores the evolving landscape of football awards and the role of off-field factors in determining winners.
Read Full article on Manchester City News
